MING 37.04 Monopusher: Five years, and reference #50
We wanted to do something really special for our 5th anniversary. It would certainly come
out of the Special Projects Cave, the source of our more unusual watches, and would have to
be made in larger (though still not large) numbers than previously – we are painfully aware
that due to exotic movement availability and engineering challenges, we have not been able
to offer many SPC pieces to date.
Not long ago, we found, secured and reworked a number of the right movement in time to
announce reference #50 for our 5th anniversary celebrations. Back in the 90s, a certain group
formed of Messers. Journe, Halter and Flageollet designed a hand-winding monopusher
chronograph movement that would find fame in a tortue-shape case; it is an improved version
of this very same movement which you will find inside our new 37.04. The movements have
been overhauled, updated and refinished by La Joux Perret in La-Chaux-de-Fonds to our
specifications, with new skeletonized bridges receiving a classical grained 5N rose gold
coating and hand-polished anglage in the style of our 19.02 and 19.05.
Topping this is a black guilloche dial by Comblemine – a dial producer that requires little
introduction. This dial is in turn covered by a sapphire layer that embeds the various
chronograph scales (minutes, pulsometer, tachymeter) at different levels and in Super-
LumiNova X1 to further enhance depth and legibility. We sank the chronograph minute
counter – also luminous embedded – into the metal dial and eliminated running seconds in
the interests of minimalism.
All of this sits in a 37-series case, with signature flared and twisted lugs. It is made of grade 5
titanium with display back, multiple textured finishes, and reengineered for a crown-inline
monopusher. Manufacture Schwarz-Etienne remains responsible for engineering and final
assembly, with our usual partners Jean Rousseau and Koji Sato providing finishing touches.
We have enough movements and spares to make 100 of these watches available; with
allocation priority given to existing customers on the SPC Interest List (though hopefully there
are enough to satisfy a greater audience). Pricing will be CHF 29,500 with a 50% deposit due
on order confirmation and the balance on delivery – which is scheduled to begin March 2023
and continue through Q2-2023.